Is Facebook Hurting Local Business by Stopping on Web Page Competitions?

In December 2009 Facebook made a few changes to its formal policy on competitions and promotions which you no question will have found out about.

The web outcome was that promotions on Facebook can’t hold:


* Photo contests which require profile image control

* Status updates which call for publishing updates for entrance

* Only competition entries once an individual has actually become a follower of your web page

A number of my clients have actually been communicating directly with Facebook over this and also we have actually figured out that you can actually hold a competitors on your web page if you sustain it will certainly ₤ 5,000 well worth of Facebook marketing. Facebook Promotions Policy

Currently I have actually been involved in several campaigns that have actually utilized Facebook advertising as a small aspect and if you are benefiting a global brand ₤ 5K is not that much. If you are a small business looking to run a promo on your Facebook page you are going to have to be very careful since as Facebook states:

You might not carry out any promotion via Facebook, except that you may provide a promotion through the Facebook Platform with our prior written approval. Such created approval might be acquired just via an account rep at Facebook.

Just recently, Facebook has actually actually tipped up its policing of its pages by shutting down competitors and promos that breach its standards. So if you are running a competitors for your business or your clients, please do beware as well as attempt to be open and clear with them.

My inquiry is this – does this ₤ 5,000 investment in Facebook marketing hurt local business that utilize this network as a network of communication or is it fair sufficient that it bills for this?

Competitions and also promos are among the reasons Facebook grew so swiftly due to the fact that it motivated fun and interaction and also for me this doesn’t rather sit right. Definitely as a business Facebook makes adequate cash from its advertising platform and it is likely to make even much more following the launch of its latest service, Search which it released today.


You might not provide any type of promotion with Facebook, except that you may carry out a promotion through the Facebook Platform with our prior written authorization. Such written approval may be gotten just with an account representative at Facebook. If you do not work with an account agent, you can utilize this call type to make inquiries regarding working with an account agent.
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